Northline Studio
- Client
- Northline Studio
- Category
- Branding / Web
- Year
- 2025
A photography studio with a decade of work and no site that looked like it — we gave the archive a home worth browsing.
BrandingWeb DesignArt Direction
480+
shoots organized into a searchable archive
3.2×
longer average session on the new site
12
collections launched at relaunch
Problem
A decade of work, hidden in folders
The studio's best work lived in client deliverables and social posts — never in one place a new client could actually browse. Every pitch started from a Dropbox link, not a site.
Process
The archive became the structure
Every shoot became a real content type — collection, year, subject — instead of a page someone had to remember to update.
Result
A site that sells the studio before the call
Clients arrive having already seen the range. Inbound inquiries reference specific collections by name.