Verge Analytics
- Client
- Verge Analytics
- Category
- UI/UX / Product
- Year
- 2025
A B2B dashboard that had grown a screen at a time for three years — redesigned around the five things its users actually check daily.
UI/UX DesignProductDesign System
41%
drop in support tickets about navigation
6
core flows redesigned around real usage data
2 wks
from design system to first shipped screen
Problem
Every team had bolted on its own screen
Three years of feature requests had turned the dashboard into a maze — dense, inconsistent, and nobody could say what a new user should look at first.
Process
Designed around five daily questions
Session recordings showed users only cared about five recurring questions. The redesign put those front and center.
Result
A dashboard people stop noticing
Support tickets about 'where do I find X' dropped by nearly half in the first month.